Two weeks ago we had a major storm in my town. And when I say "major" I mean M-A-J-O-R. 53% of the town had no power for the better part of a week. 700 trees were blown down. The roof of the Whole Foods market was ripped-off. It was a week to remember.
Since I work from home, the power outage meant I had to find another location where I could conduct business. So, I packed up my laptop and drove to our local library, where I found myself working sandwiched between a college student and a senior. Two people who I didn't know, and under other circumstances, probably wouldn't have even noticed.
But as we all tried to adapt to a less-than-ideal working situation, a strange thing happened. Instead of assuming the usual "stick-your-head-down-and-pretend-you-don't-see-your-neighbor posture", we began to talk.
Voice to voice. Eye to eye. Just like neighbors used to do in the "old days."
And you know what? We had a blast. Within five minutes we went from being strangers to being friends.
My experience was hardly unique. Throughout the week, I heard stories of neighbors helping neighbors with offers of food, flashlights and candlelight dinners. Churches and synagogues opened their buildings as shelters for the community. The town came alive with a communal spirt that I hadn't seen in such abundance since the dark days following September 11. Funny, how the storm gave us "permission" to connect, to help and to share.
Reflecting on the "week that was" I realized that this need for community holds great potential for entrepreneurs looking to create or expand their portfolio of services. Offering opportunities for your "tribe" to connect, whether online, in person or some combination of the two, is a wonderful way to establish yourself as a thought leader and generate good will among your peers.
Let me share with you some different ways people are tapping into the power of community by "building a tent" for their tribes:
Create a Conference: I just returned from The Career Thought Leaders Conference, a three day dynamic event that was the brainchild of career gurus Louise Kursmark and Wendy Enelow. The conference provided a venue where career coaches, resume writers and recruiters could learn, exchange ideas and make valuable connections.
Design targeted networking experiences: My colleague, small business coach Jane Pollak puts together inspiring networking events in the NY metro region that empower 30 remarkable women entrepreneurs to meet, mingle and "tap into the creativity, success and generosity of remarkable women."
Build an Online/Offline Community: Marissa Thalberg is a savvy working mom who created Executivemoms.com, a site that provides fabulous women who are both mothers and professionals with the peer support, networking opportunities, and unique resources to thrive in both roles. In addition to the online resources, Thalberg sponsors educational luncheons and social events for Moms in the NY metro region.
Create a Job Leads Group: Connecting your tribe to work is a fabulous way to establish yourself as a go-to person in your industry. Organizations like FENG (financial executives networking group) and MENG (marketing executives networking group) are two examples of groups that started out small and grew into major entities over time.
The possibilities for creating community (and subsequently generating profits) are almost endless. What say you? I'd love to hear your thoughts and ideas of innovative ways to build connections and empower your followers. Comment away!










